Market Development & Promotion

Attract & Retain Customers, Build Brand Equity, and Drive Growth

Agralytica’s market development and promotion team blends sector knowledge and strategic expertise to assist food and agriculture organizations, private companies, and industry leaders in achieving their goals. Our services are specifically tailored to help industry leaders throughout their annual program planning, implementation, and evaluation cycle. For those funded through USDA or other government funding sources, we also ensure that associated activities align with all governing rules and regulations.

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Planning

Planning is the foundation for organizational success. By developing a clear and concise plan, organizations can better define their goals, identify and prioritize their objectives, and develop strategies to achieve them. Agralytica helps organizations of all sizes and industries. Our services include:

Mission, Vision, and Core Value Development
Key Account Systems
Strategic Planning
Annual Marketing Plans, including the Unified Export Strategy (UES)

Implementation

Once in place, it’s time to put the plan into action. Agralytica offers a comprehensive range of services to help organizations implement their market development and promotion plan successfully, ensuring compliance with any funding source requirements. Services include:

Vendor Management
Activity Management & Implementation
Program Budget Monitoring
Expense Processing & Funding Source Reimbursements
Funding Program Compliance Audits
Contractor & Stakeholder Reporting

Evaluation

Agralytica relies on the Results-Oriented Management (R-OM) framework when conducting evaluations. R-OM’s methodology focuses on understanding the core logic of a program and ensuring objectives, performance measures, and activities are aligned, setting up organizations to successfully pursue their goals and optimize returns on their efforts.

Measurement & Evaluation Plan
Target Audience Surveys
Performance Measure Results
Country Progress Reports
Program Evaluations

Attract & Retain Customers, Build Brand Equity, and Drive Growth

Planning

Implementation

Evaluation

Related Case Studies

Evaluating Beef Checkoff Programs

Developing a Strategic Plan for North Dakota Soybean